News Flash

All praise is due to Allah subhana wa ta’ala, Lord of the Worlds.

Assalamualaikum wa rahmatullahi wa barakatuh, my dear brothers and sisters.

I came across a news article today, ‘Major cigarette makers sue over new tobacco law‘ which tied in to the post I wrote previously, ‘Being khalifah of Allah: Tauheed’;

By the way, a young muslimah, at the age of 17, presented a paper to the World Health Organisation, describing the practices of major corporations targeting young children through advertising, spending millions of dollars on R&D to find ways to get kids hooked to buy their products when they are older. Our children ARE being programmed to eat McDonald’s and smoke Marlboro’s. Sorry, parents but it’s a fact. (Another post, Insha’Allah)

It was written in the article that the cigarette makers are sueing the FDA and government over the new law which will allow the agency to regulate what goes into tobacco products, publicize those ingredients and prohibit certain marketing campaigns, especially those geared toward children in their goal of reducing youth access to tobacco products. The cigarette makers’ lawsuit is aimed primarily in having the marketing provisions stripped from the law.

I’m glad that steps are finally being realised to undermine the marketing tactics of major corporations who unscrupulously target kids and young adults early on so that they become hooked on their products when they are older. I remember my own childhood was a constant blur of trips to McDonalds, Wendys,  KFCs and Burger Kings with me whining to my parents, ‘Please, Mum, can I have McDonalds tonight, please…?’

Alhamdulillah, my boys aren’t going through the same shaping process. Ever since we found out about that journalist who experimented eating McDonalds every day and ending up being hospitalised for it, we all decided to limit the amount of fast food that we eat and since the October 2008 boycott campaign, we haven’t eaten Mcdonalds or drank Coca-Cola at all and have just extended the boycott recently to include KFC, Burger King and all carbonated drinks manufactured by Coca-cola and PepsiCo.

The evil influences of Satan are widespread, as stated in Al Quran in Surah Al Anfal, verse 48, ‘Remember Satan made their (sinful) acts seem alluring to them…’ so I won’t wonder if eating fast food and drinking soft drinks if one of the ways Satan is weakening the muslim Ummah. We know that eating fresh and healthy meals is better for the development of our bones, muscles and brain and that the preservatives found in fast food and processed food damages our body, yet we easily continue to eat fast food and drink soft drinks instead of good, ol’ plain water.

It really boils down to a matter of choice. I have chosen to feed my children plain, boring rice with carrots and potatoes and only allow them to drink water. And you know what..? I think I have made the right choice, Insha’Allah.

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About Sharena

My experiences as mother to Adam and Daniel, wife, daughter , teacher, trainer and friend has enriched my life to the fullest. Life is a journey of small steps through love, tests and contentment; fulfilling our role as khalifah makes it even more challenging and satisfactory.
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